Monday, April 6
Designing an Ad for Deluxe USR Sword & Sorcery
Common refrain I hear from potential buyers of new game stuff, besides a smart question to ask, which I have tried to tackle with this ad is "What does it offer that I don't already have?" Game Masters and Crypt Keepers alike are skeptical of the latest dark brooding thing. And they have every right to be. I think the blurby, what's inside pitch I make is a decent one. Go ahead let me know what you think.
The (human?) blood on the cover is disturbing and the I think the two columns are effective at presenting the core purchasing info for a respective buyer - if anything other than cover art is.
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