Like many things in this hobby, you just need to get up and go at it! I'm "in-between" jobs right now so I decided I needed to generate some income via my life long passion, TTRPGs. You are going to need, want, and should set up a profile on startplaying dot games.
And a thumbnail. A really good thumbnail. Since people have only one way to see choices and make selections your front end pitch has to beat thousands of others vying for the same euro and dollar.
Move to a foreign country. Unless you already live somewhere that doesn't use the euro or dollar as their currency. Then stay right where you are and rise to the top 20% of income earners! Living in a third world country with their own currency will make the money you make from players exponentially "more";Constantly churn options. If an offering isn't getting any hits you need to toss it and put up something new. The internet is a loop, continually spewing content like a news ticker at the bottom of your television screen. You need to be constantly feeding this loop with intriguing and flashy offerings.
5E and Curse of Strahd. Be prepared to run a whole lot of this. Whatever WotC/Hasbro is doing you need to be right in their back pocket mimicking. In fact it is best to consider yourself a Mimic. An alluring trap which can change faces instantly. Then hang on with all you got and never let these people go. You need to shadow their life constantly and..... no, no, no, none of that.
But marketing, marketing, marketing is the nit to crack to get steady money from the gig. I have been up and posting just this last week and have had one gig. This is from doing it all wrong and just winging it, like I do any game session. Hopefully I can turn this into some regular cash money so I never have to leave the house! Or where pants for that matter.
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Lay it on the Line